Maximize your revenue
through analytics

Vemco Group provides a professional solution for people counting, queue management and wifi-tracking. Our Intelligent Vemcount Analytics platform is developed by retailers for retailers. Vemcount works in a private cloud enviroment as well as in a hosted cloud solution.

How will it benefit my organisation?

Optimize, analyze, measure - Maximize your revenue

People counting is the key to retail analytics. Integrating people counting into existing KPI reports gives you conversion rate and better understanding of your store when used in benchmark to strive for consistency.

Vemcount helps you to identify the busiest time of your store by hour, day or week in order to deploy staff more effectively.



  • Track each customer and identify the time they are spending in the store
  • Measure customer flow at entrance, specific areas, and different store levels
  • Find out how many customers pass by the store, compared to the number of visitors
  • Analyze hot and cold spots in the store based on customer flow
  • Find out how many customers left the store without buying

  • Quantify how long your customers are spending in each section of your store
  • Monitor the performance of your store in real time on your personal Dashboard
  • Rank your stores performance based on visitors and sales data
  • Customers hate to wait - measure the queue time and minimize it
  • Reduce your cost by integrating your existing people counters into our unique software


Automatically combine your Footfall & Sales data - all in one platform

The performance of any shopping centre is highly dependant on visitor traffic. Measuring the traffic is therefore an essential key performance indicator for shopping mall operators wanting to increase operational effectiveness and improve leasing strategies. Complicated sales data collection, huge Excel files and time-consuming analysis are now history. Tenants can easily report their sales figures online from any computer or by a smart phone/tablet.


  • Understand the captive & conversion rate i.e. what is the spend per visitor
  • Rank stores with each other based on visitors and sales data performance
  • Motivate stores, by sharing ranking and sales rapports with them
  • Improving sales performance at store level by receiving valuable reports based on KPI
  • Analyze hot and cold spots in the mall based on customer flow

  • Measure occupancy of your mall in real time and its constituent floors/zones
  • Understand visitor traffic patterns across different time periods from a single or multiple malls
  • Determine which sections are most popular and which are mostly avoided
  • Understand how major anchor stores impact shopper traffic
  • Optimize staffing, maintenance and security based on traffic predictions

Build customer loyalty - predict queues

Research proves that queuing at the checkout is the number one cause of customer dissatisfaction. Shoppers hate to wait in queue. Conversely, short queues – and, critically, the expectation of short checkout queues – are key ways to build customer loyalty and encourage spending.

Without an increase in the number of staff, a good queue measurement can provide significant business benefits. Queue measurement implementation has paid for itself within just months of correct usage.


  • Optimise employee time through predictive queue based checkout opening / closing features
  • Reduce queues, increase shopping time and basket size
  • Schedule staff based on typical traffic patterns – align staff with peaks of demand
  • Locate/move staff relative to real-time service needs
  • Determine the required staff to shopper ratios

  • Match skill sets of staff to ensure optimum customer service levels
  • Forecast queue demand by measuring flow on entries and reallocate staff
  • Measure queue lengths and individual queue times – individual customer or shopping unit
  • Generate real time alert
  • Track people waiting in groups, or “shopping units” such as families

Real-time analytics of your visitors’ behavior

Accurate traffic data is essential for the operation of public institutions. People counting data is often necessary for grants and government funding which are based on usage of the facility. For safety reasons, public locations are often rated to hold a limited number of people.

We help libraries, parks, museums, national monuments and similar locations to measure visitors and behavior.


  • Report number of visitors on a regular basis
  • Ensure that the building is below the safe level of occupancy
  • Plan shifts for employees
  • Measure loan percentage (# of loan transactions / visitors)
  • Benchmark several institutions with each other

  • Profile institutions according to their visitors’ behavior
  • Measure special event attendance
  • Measure occupancy of your institution in real time
  • Optimize staffing, maintenance and security based on traffic predictions

Boost business performance by understanding your traffic flow

In order to improve waiting time, optimize the traffic and increase passenger satisfaction, it is very important to understand the traffic flow from each entrance.

Our solution provides a complete understanding of store performance and evaluation of traffic related data for more effective marketing and operational decisions within airports.


  • Understand the traffic flow of airport users across the airport terminal
  • Identify the hot spots and cold spots
  • Number of airport users entering a retail store/shop
  • Rank stores with each other based on visitors and sales data performance
  • Motivate stores, by sharing ranking and sales rapports with them
  • Analyze and understand the passenger behavior and trends

  • Measure passenger dwell time (times pending in the retail area)
  • Understand passenger waiting times (airline checkin terminals, immigration and security)
  • Accurate traffic counting to optimize retail staff planning per shift
  • Understand the sales KPI i.e. conversion rate or sales per visitor